Honda + Amazon Ads — Honda Dream Generator

Launching the all-electric Prologue alongside a generative-AI partnership; the challenge was to connect AI tech to Honda’s emotional brand essence.

Strategy

  • Create clear, accessible messaging about generative AI rooted in Honda’s “Power of Dreams.”

  • Align agency, Honda PR, and Amazon Ads teams on a unified narrative.

  • Differentiate narratives for advertising, technology, parenting, and consumer media; ensure consistency across paid, earned, and owned channels.

Execution

  • Directed narrative development and messaging clarity across partners.

  • Led earned-media strategy and outreach positioning; managed multi-stakeholder approvals.

  • Shaped agency-owned content (LinkedIn, rpa.com) to highlight AI innovation and the EV launch.

Results

  • 366,000+ page views in 18 days

  • 283% lift in unaided brand awareness

  • Coverage in Ad Age, Marketing Dive, and MediaPost

  • Gold and Silver Shorty Awards

My Role

Communications leadership, cross-partner alignment, external rollout planning, and message development.

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