Honda + Amazon Ads — Honda Dream Generator

Launching Honda's all-electric Prologue through an unprecedented generative AI partnership

Strategy

Anchor the story in Honda's "Power of Dreams" rather than AI alone, recognizing that AI-powered creative had become a familiar story for reporters and would not generate coverage on its own. Align Honda PR, Amazon Ads Brand Innovation Lab, and agency leadership around a unified communications strategy while tailoring outreach for advertising, technology, parenting, entertainment, and consumer media.

Execution

Directed narrative development and communications planning across Honda, agency leadership, and partner teams, balancing ambitious stakeholder expectations with realistic media opportunities while maintaining one consistent narrative.

Led earned-media strategy, outreach positioning, and multi-stakeholder approvals.

Shaped agency-owned content (LinkedIn and rpa.com) to reinforce the launch and Honda's AI innovation.

Results

• 366,000+ page views in 18 days

• 283% lift in unaided brand awareness

• Coverage in Ad Age, Marketing Dive, and MediaPost

• Gold and Silver Shorty Awards

My Role

Strategic communications counsel, stakeholder alignment, narrative development, launch sequencing, and media strategy.