Corporate Marketing
Newsletter Program

The agency lacked a consistent editorial platform for reaching Fortune 1000 CMOs, current clients, new business consultants, and prospective clients between major campaign announcements.

Strategy

Build a unified editorial system that combines email and LinkedIn newsletters. Use monthly themed takeovers tied to major campaign launches. Prioritize topics with the guiding question: “Why would this matter to a CMO?”

Execution

Owned editorial strategy, content calendar, and approvals. Collaborated with creative, strategy, media, paid media, and web teams to shape monthly content. Implemented a repeatable workflow from ideation to publishing; analyzed engagement to refine topics.

Results

39,620 annual sends (+31.5% YoY), 51,103 LinkedIn article views (+27.8% YoY)

My Role

Built and led the editorial program from strategy through execution, partnering with senior leadership and cross-functional teams to establish a scalable communications platform.