Homes.com Super Bowl
Brand Launch

Homes.com entered the national market amid housing-market hesitation and strong competition from entrenched players. The brand needed rapid standout and credibility for buyers.

Strategy

Develop a launch strategy that synchronized earned, owned, paid, and executive communications to maximize the impact of three Super Bowl LVIII spots.

Execution

Led communications strategy and launch coordination with client PR leadership. Directed teasers, in-game spots, and immediate post-launch amplification; managed executive alignment under tight timelines. Adapted the campaign narrative for agency-owned channels, ensuring rpa.com and LinkedIn reinforced the same strategic positioning introduced through earned media.

Results

+140% lift in unaided awareness versus pre-launch. More than 2 billion earned media impressions. Coverage in CBS Sports, Forbes, New York Times, Variety, Wall Street Journal, and more

My Role

Communications lead responsible for launch strategy, narrative development, executive alignment, and cross-functional coordination from planning through post-game amplification.