Homes.com Super Bowl
Brand Launch

Homes.com entered the national market amid housing-market hesitation and strong competition from entrenched players. The brand needed rapid standout and credibility for buyers.

Strategy

Build an earned-media and launch-sequencing plan that maximized the impact of three Super Bowl LVIII spots. Orchestrate cross-functional rollout: PR, creative, paid, social; establish embargo timing and cross-channel messaging.

Execution

Led communications strategy and launch coordination with client PR leadership. Directed teasers, in-game spots, and immediate post-launch amplification; managed executive alignment under tight timelines. Refined messaging for agency-owned channels (rpa.com, LinkedIn) to reinforce positioning.

Results

+140% lift in unaided awareness versus pre-launch. More than 2 billion earned media impressions. Coverage in CBS Sports, Forbes, The New York Times, Variety, The Wall Street Journal, and more

My Role

Communications strategy, narrative development, launch coordination, executive alignment, and earned media planning and pitching.