I started in public relations, building real, trust-based relationships with reporters and earning the kind of coverage that shapes reputation. Over the next two decades, I expanded into the owned and editorial side of communications, developing content strategy, executive messaging, newsletters, and the governance systems that help organizations tell their own stories with the same credibility they seek from the press.

What I do best is help organizations explain complex work clearly. I shape core narratives, adapt them for different audiences, clarify ownership across channels, and bring alignment to the people responsible for telling the story. The strongest communications rarely come from one great idea. They come from leaders, subject-matter experts, and communicators working from the same strategic foundation.

My experience spans agency, higher education, and professional services. At Rubin Postaer and Associates, one of Los Angeles' largest independent advertising agencies, I partnered closely with the CEO, executive cabinet, and senior leaders to direct communications across media relations, executive communications, thought leadership, web, social, newsletters, and issues management. I worked alongside strategists, creatives, and client teams to translate complex brands and business challenges into stories that resonated with reporters, employees, clients, and prospective clients. At the Pepperdine University School of Public Policy, I led communications across media relations, recruitment, donor outreach, and executive visibility, partnering directly with the dean and leadership team to strengthen the school's reputation.

Some of the work I'm proudest of sits at the intersection of communications and purpose. I led communications for the Imaginary Friend Society, a global pro bono campaign for the Pediatric Brain Tumor Foundation featuring animated films that help children understand cancer treatment. The work earned a Cannes Health Gold Lion, Clio Grand Prix, Clio Gold, One Show Gold, and Webby Award, and led to a related SXSW speaking engagement. It remains a reminder that clear, thoughtful communication can genuinely improve people's lives.