How I got here
I started in public relations, building real, trust-based relationships with reporters and landing the coverage that shapes reputation. Over the next two decades, I grew the other half of the discipline: the owned and editorial side. Content strategy, newsletters, executive voice, the systems that let an organization tell its own story as powerfully as the press tells it. That combination, earned credibility paired with editorial strategy, is the through-line of everything I do.
What I do best is make complexity clear. I map a core narrative to different audiences and across channels, clarify who owns what, and turn ambiguity into direction a team can act on. I work in early and collaboratively, alongside strategists, creatives, subject-matter experts, and executives, because the biggest moments never succeed on one great idea. They succeed on alignment.
I care about clarity, consistency, and follow-through, and I mentor the communicators around me as I go. Whatever the audience, customers, employees, reporters, or leadership, the principle holds: people need a reason to care, and my job is to give them one. That is where I find clarity within complexity, and it is the work I enjoy most.
“She excels at mapping a core narrative to different audiences and across a range of channels. She makes sense out of fragmentation, clarifies roles throughout the organization, and executes at a very high level. Her domain expertise in PR means her editorial skills are top-notch.”
Mike Margolin,
previously EVP, Experience Strategy, RPA
What I do
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Built RPA's monthly newsletter from neglected opt-in lists into a two-channel program, email plus a LinkedIn edition, with three fixed sections driving traffic back to rpa.com. Grew the audience from 24K to 48K.
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Led communications strategy across a 500-person agency, coming in early to align creative, media, and leadership around one narrative rather than pushing work out at the end.
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Shaped executive voice and messaging for a leadership team, and built thought-leadership programs like the Hispanic Gen Z work that proved range beyond campaign PR.
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Two decades of real, trust-based reporter relationships, landing campaign coverage for national brands including American Honda, Farmers Insurance, and Homes.com.
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Ran high-visibility campaign communications across channels, including Super Bowl work for American Honda, coordinating PR, social, and owned content so one story landed everywhere at once.
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Guided messaging and stakeholder alignment when moments carried risk, keeping the narrative clear and consistent under pressure.
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Kept a large organization and its leadership aligned through regular, structured communication, including the consultant-update cadence that later seeded the newsletter program.
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Used audience data to steer editorial, from opt-in segmentation to the content mix that doubled the LinkedIn audience and drove measurable traffic to rpa.com.