Hispanic Gen Z Thought Leadership

Hispanic Gen Z is one of the fastest-growing and sometimes misunderstood segments. Opportunity to translate rigorous behavioral research into actionable leadership insights.

Strategy

  • Translate complex research into executive-friendly insights.

  • Build a dedicated content hub with staggered editorial releases.

  • Amplify through ERG-led perspectives, social, email, LinkedIn, short-form video, and paid media.

Execution

  • Directed editorial rollout, messaging, and cross-functional alignment across creative, strategy, experience strategy, web, paid media, social, and senior leadership.

  • Managed sensitivity around presenting third-party findings while maintaining authority.

  • Led content development across long-form, short-form, social, and newsletter placements; guided ERG collaboration for authenticity.

Results

  • 1.7 million hub pageviews

  • ~30% longer session duration than site average

  • Coverage from MediaPost

My Role

Editorial leadership, content orchestration, cross-functional alignment, and executive collaboration.

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