Homes.com entered the national market amid housing-market hesitation and strong competition from entrenched players. The brand needed rapid standout and credibility for buyers.

Strategy: Build an earned-media and launch-sequencing plan that maximized the impact of three Super Bowl LVIII spots. Orchestrate cross-functional rollout: PR, creative, paid, social; establish embargo timing and cross-channel messaging.

Execution: Led communications strategy and launch coordination with client PR leadership. Directed teasers, in-game spots, and immediate post-launch amplification; managed executive alignment under tight timelines. Refined messaging for agency-owned channels (rpa.com, LinkedIn) to reinforce positioning.

Results: +140% lift in unaided awareness versus pre-launch. More than 2 billion earned media impressions. Coverage in CBS Sports, Forbes, The New York Times, Variety, The Wall Street Journal, and more

My Role: Communications strategy, narrative development, launch coordination, executive alignment, and earned media planning and pitching.