Communications leadership for the moments that matter most.
I pair two decades of earned-media credibility with the editorial strategy to own the narrative, helping organizations turn complex ideas into clear, consistent stories across every channel.
Earned plus owned, integrated
I started in earned media, building real, trust-based relationships with reporters and landing the coverage that shapes reputation. Over two decades I grew the owned side, the content strategy, newsletters, and executive voice, until it was as powerful as the press. That combination is how I help organizations own their narrative instead of just reacting to it.
“You bring something most content strategists don't: real, trust-based media relationships and the PR instinct to know how to use them. In all our years working together, I never saw you misread a room or misjudge a moment.”
Katie Borisavljevic
previously, SVP, Project Management, Digital Production & Traffic, RPA